Open magazines with a brochure titled 'Creating a More Sustainable Pool' featuring images of a pool surrounded by trees and a cross-section diagram of water and landscape, with relax chairs and pool equipment.

FLUIDRA SUSTAINABILITY

Where design meets purpose — turning innovation, tech, and water into a story about a cleaner tomorrow.

As Art Director at Fluidra North America, I led the creative for a campaign built to redefine what sustainability looks like in the pool industry.

The visuals blended smart-tech precision with organic flow — clean blues, tactile textures, and light-driven motion that brought water to life. Every asset, from digital storytelling to on-site activations, was designed to connect innovation with impact — proving sustainability can be both smart and striking.

PRINT’S NOT DEAD

As part of Fluidra’s Sustainability Campaign, we brought the message to life not just online — but in print, where it still hits hardest. From full-page features to trade mag placements across the pool and spa industry, our ads turned sustainability into something you could see, feel, and hold. Proof that when design and storytelling align, print doesn’t fade — it amplifies.

Open magazine showing pool system infographic with diagrams, text about creating a sustainable pool, and an illustration of a pool with umbrellas.

Open magazine showing a page about creating a sustainable pool, with images of pool equipment, chlorinator, and a pool with water features.

Open magazine showcasing a page with the headline "Dive into a more sustainable pool," featuring an aerial view of a swimming pool and icons highlighting water conservation, chemical reduction, and energy efficiency.

Open brochure with the heading 'Creating the most sustainable pool' featuring a photo of a swimming pool, greenery, and a swimmer, showcasing benefits of a water product system.

Open magazine showing a page with text and images promoting pool sustainability, including keywords like 'Prevent up to 94% of Water Loss,' 'Reduce Chlorine Use by up to 50%,' and images of pool equipment and water.

Open magazine with images and text about creating a more sustainable pool, featuring a pool pump system, umbrella, trees, and a house, with icons illustrating water conservation, energy efficiency, and chemical reduction.

View of a store's interior with cleaning supplies and pool equipment, featuring a central holographic display depicting a floating island with trees, a house, waterfalls, and a green arrow.

A shop window display with a miniature landscape scene, showing a modern house with a swimming pool, trees, and outdoor furniture on a round platform. The backdrop features a floating Earth with water and landmasses, giving an impression of the scene being on the planet. Potted plants and decorative items, including a gnome figure, are arranged at the base of the display.

A window display with a sign that says 'Green Living Homes' showing an eco-friendly home surrounded by trees, grass, a swimming pool, and a solar panel, all on a small, rounded section of land floating above water, symbolizing environmental sustainability.

Fluidra Cordless Robotic Pool Cleaner — Advertising Campaign Design & Art Direction

For Fluidra’s breakthrough cordless robotic pool cleaner lineup, I led the full creative development and art direction of a campaign built to stop the scroll, elevate product innovation, and unify brand storytelling across every touchpoint.

The visual strategy centered on a bold, high-contrast underwater atmosphere paired with energetic typography—capturing the feeling of power, motion, and unleashed performance beneath the surface. I crafted a visual world where the product becomes the hero, emerging through illuminated water textures, dynamic gradients, and controlled splashes that reinforce both precision and freedom from cords.

PRINT

I created a flexible yet tightly defined visual system that scaled seamlessly across the full 360° campaign

Print

Full-page magazine ads with bold headline treatments (“Unleash the Clean”) and hero imagery staged to highlight the cordless story.
High-resolution asset preparation optimized for national trades and industry publications.
Clean product lineups and specs designed for clarity, legibility, and fast scanning.

FLUIDRA SUSTAINABILITY

PRINT’S NOT DEAD

Fluidra Cordless Robotic Pool Cleaner — Advertising Campaign Design & Art Direction

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