Translating Complex Systems Into Human Stories
Art Director and Creative Leader focused on turning advanced systems, products, and ideas into clear, emotionally resonant brand experiences.
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![A repeating pattern of McCaffrey Protein Bites packaging with a bright pink background, showing the product as plant-based, non-GMO, gluten-free, with an image of birthday cake with colorful sprinkles.]()
Packaging Design | McCaffrey Brands Protein Bites
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![Two baseball caps featuring Miami Marlins logos and colors, placed on a black surface with a stylized blue and black background, and text promoting the Miami Marlins and Major League Baseball.]()
Branding | DJ Khaled [x] MLB All-Star Capsule Collection
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![Multiple open magazines featuring a brochure for Fluidra, with images of a floating island with trees and a house, and text about creating a more sustainable pool.]()
Campaign Design | Fluidra Sustainability
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![Three cans of Bodega flavored cannabis-infused mixed drinks with a brick wall background. The first can is Lemon Drop, the second is Berry Mojito, and the third is Spicy Margarita. All cans indicate they contain 7 mg THC, are 8 fluid ounces (237 ml), and have a cannabis leaf and California cannabis warning symbol at the top.]()
Packaging | Bodega Canabis-Infused Beverage
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![Three black baseball caps with colorful cartoon character embroidery, set against a cartoon amusement park background with a roller coaster, Ferris wheel, and palm trees.]()
Branding | New Era [x] Nickelodeon [x] Louie Lopes & Curren Caples Capsule Collection
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![Orange box of Smoochies THC-infused prerolls with mango and açaí flavor, featuring colorful abstract background.]()
Branding & Packaging | Smoothies Cannabis
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![Open Polaris advertisement brochure showcasing various all-terrain vehicles and highlighting their cordless feature.]()
Campaign Design | Fluidra Cordless Pool Cleaner
UNLEASH THE FURY OF GRAPHIC DESIGN & BRANDING WITH MF DESIGN CO
FORGE YOUR BRAND’S LEGACY WITH STRATEGIC BADASS DESIGN
I grasp the raw power branding wields over your business.
It’s the backbone of your strategic maneuvers, the secret sauce propelling your triumphs. And who am I? I am your relentless partner, crafting designs and collateral that will catapult your business into a league of its own.
GOOD DESIGN MEANS GOOD BUSINESS
And good business starts with a good strategy. But what exactly is this “strategy” everyone seems to be talking about? The gritty roadmap to domination, plotting every move for victory. Positioning: Carve your rebel niche, staking claim in the battlefield of markets, where only the boldest prevail.
This 20 page “Excavation Questionaire” will help you dig into your unique position before you even start designing.
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