Khaled [x] MLB All-Star Collaboration
I worked with Khaled and the MLB designing a capsule collection for the All Star Game in MIami, FL. We wanted to connect MLB with a younger audience, and chose Khaled as the influencer vehicle behind the project. We designed custom art assets, shot motion and stills to support the project on social media, and had and activation party during the ASG Week in Miami.
Art Direction: Mario Foresta
Product Design: Mario Foresta, Levan Duschane
Production Design: Jesse May, Eddie Caopbianco, Mario Foresta
Among the assets designed was a custom floral pattern adorning product and POP / POS fixtures around the stadium, as well as a custom Key Miami Marlins logo for the custom apparel collection.