The Fiji Pro took place in Namotu, Fiji, and is always an epic event from an athlete, and and activation standpoint. The locatoin makes travel difficult and expensive, which makes activation for brands even more difficult. Here are some print, and product stories we put together at the event.
Creative Direction: Mario Foresta / Braden Dahl
Design: Mario Foresta
The “I Heart Logo” and program was received so well we took that theme to the other events and locations for the WSL tour. They Included Cabo, and Huntington Beach.
We decided to do a small run of digital printed posters on heavy weight 30LB bleached kraft paper. The paper had an off white hue so it helped bring all the colors together and giving the poster gift a different feel than you would think of coming from a digital print.